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Tell your brand's story through images.
Image slide
Tell your brand's story through images.
This boutique was our mother's heart for 38 years — every blouse, every dress, every quiet detail chosen with the care only she knew how to give.
But we owe you the truth. Rising costs, slower seasons, and the weight of carrying on without her have brought our small family business to a place we never imagined.
That's why we're launching our Closing Down Sale.
This isn't just about discounts — it's about honouring everything she built. Every order helps us close with grace, settle what we owe, and protect the small team that gave so much to keep her dream alive.
We've poured ourselves into this. And now, as we prepare to close her doors for the last time, we want to leave you with something to remember her by.
Every single purchase matters. Not just to us — but to her memory, and to the love she stitched into every piece you'll find here.
If you've ever believed in family-run boutiques — this is your last chance to be part of ours.
Introducing
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FREQUENTLY ASKED QUESTIONS
Do you offer free delivery?
We offer free standard delivery on all UK orders.
How do I find my size?
We provide a detailed size guide on every product page. If you're between sizes, we recommend sizing up. Feel free to contact us and we'll help you find the right fit.
How long does delivery take?
Once your order has been dispatched, please allow 7–12 working days for delivery. You'll receive a tracking number as soon as your parcel is on its way.
How do I track my order?
Once your order is dispatched you'll receive a confirmation email with a tracking number. You can use it to follow your parcel in real time.
What is the returns policy?
We accept returns within 30 days of delivery for unworn, unwashed items with original tags attached. Visit our returns page to start the process.
I have an issue with my order. How can I contact you?
Email us at info@lilylondon.uk and we'll get back to you within 24 hours.
FREE DELIVERY
Free delivery on all UK orders. Fast and reliable, with Royal Mail.
CUSTOMER SERVICE
Questions about your order? Our team is here every step of the way. Contact us at: info@eloiselondon.uk
30-DAY GUARANTEE
Not in love with it? Return any item within 30 days for a full refund.
SECURE CHECKOUT
Pay safely by Card, Apple Pay, Shop Pay and more.